Attention
AI-powered sales call coaching, automated CRM updates, and follow-up generation.
👥 10K+ teams users💰 Series A
✓ Last verified: March 2026
Attention is an AI sales platform that records your meetings, calls, and emails, then uses AI agents to automate the busywork: CRM updates, follow-up emails, coaching scorecards, and deal forecasting. It delivers real-time coaching during sales calls, guides reps to follow methodologies like MEDDIC and BANT, and auto-generates personalized follow-ups based on conversation content. With 200+ integrations including Salesforce, HubSpot, Zoom, and Slack, Attention helps sales teams shorten cycles and reclaim hours lost to admin work.
Our Ratings
7
Ease of Use
8
Output Quality
7
Value
7
Support
9
Versatility
Key Features
- ✓Real-time AI coaching during live calls
- ✓Automated CRM field population after calls
- ✓AI-generated personalized follow-up emails
- ✓Coaching scorecards (MEDDIC, BANT, custom frameworks)
- ✓Call recording, transcription, and sentiment analysis
- ✓Ask Attention Anything — natural language data queries
- ✓Deal forecasting and at-risk deal flagging
- ✓Multi-language call tracking
Best For
- 👍 Sales teams wanting automated CRM updates and follow-ups
- 👍 Revenue leaders needing coaching scorecards and deal forecasting
- 👍 SDR and AE teams running high-volume calls
Limitations
- ⚠️ No free plan or free trial available
- ⚠️ Starting price of $59/user/month can add up for larger teams
- ⚠️ Requires initial setup time to train AI on your sales process
Integrations
SalesforceHubSpotZoomSlackGoogle MeetMicrosoft TeamsGongOutreach
Quick Facts
DifficultyBeginner
Team sizesmall
API accessYes
Mobile appNo
Data privacymedium
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