JustPickAi

Privacy Policy

This Privacy Policy explains how we collect, use, store, and protect your personal data when you use the JustPickAi website (justpickai.com). We are committed to protecting your privacy and ensuring transparency about our data practices in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and other applicable data protection laws.

Please read this policy carefully. By using our website, you acknowledge that you have read and understood this Privacy Policy. For information about cookies specifically, please see our Cookie Policy.

1. Data Controller

The data controller responsible for your personal data is:

If you have any questions about how we handle your data, you can contact us at the email address above.

2. What Data We Collect

We collect and process the following categories of personal data:

a) Quiz Answers

When you take our AI tool recommendation quiz, your answers are processed entirely in your browser (client-side). We do not transmit or store your quiz answers on our servers. The recommendation algorithm runs locally in your browser.

b) Newsletter Subscription

If you subscribe to our newsletter, we collect your email address to send you periodic updates about AI tools and recommendations.

c) Tool Submission Data

If you submit an AI tool for consideration on our site, we collect your name, email address, tool URL, and description that you provide in the submission form. This data is used to evaluate and potentially list the tool on our website.

d) AI Advisor Chat Messages

When you use our AI Advisor feature, the messages you type are sent to Anthropic (the provider of the Claude AI model) for processing. JustPickAi does not store your chat messages on its own servers. Anthropic processes these messages in accordance with their own privacy policy and data retention practices.

e) Analytics Data

We use Google Analytics (property ID: G-C9PRL163JZ) to understand how visitors use our website. Google Analytics collects data such as pages visited, session duration, referral source, browser type, device type, and approximate geographic location. This data is pseudonymised and aggregated. We also use Vercel Analytics, which collects privacy-friendly, session-based performance data without using cookies.

f) Advertising Data

We use Google AdSense to display advertisements on our website. Google AdSense may use cookies and similar technologies to serve ads based on your prior visits to this or other websites. You can opt out of personalised advertising by visiting Google Ads Settings.

g) Cookie Consent Preference

We store your cookie consent preference in your browser's localStorage (not as a cookie sent to our servers). This allows us to remember your consent choice across visits without transmitting it externally.

3. Legal Basis for Processing

We process your personal data on the following legal bases under Article 6 of the GDPR:

  • Consent (Article 6(1)(a)): For setting analytics and advertising cookies, subscribing to our newsletter, and processing personalised ads via Google AdSense. You may withdraw your consent at any time.
  • Legitimate Interest (Article 6(1)(f)): For Vercel Analytics (privacy-friendly, session-based performance monitoring), basic site operations, and security. Our legitimate interest is to maintain and improve our website. We have assessed that this processing does not override your rights and freedoms.
  • Contract (Article 6(1)(b)): For processing tool submission data when you submit a tool for listing on our site, as this is necessary to evaluate and fulfil your submission request.

4. Third-Party Recipients

We share personal data with the following categories of third-party service providers, each acting as a data processor or independent controller as described:

  • Google LLC (United States) — Provides Google Analytics for website analytics and Google AdSense for advertising. Google acts as a data processor for Analytics and as a joint controller for certain AdSense advertising data.
  • Anthropic PBC (United States) — Provides the Claude AI model that powers our AI Advisor feature. Chat messages are sent to Anthropic for processing. Anthropic acts as a data processor.
  • Vercel Inc. (United States) — Provides website hosting and Vercel Analytics. Vercel acts as a data processor.

We do not sell your personal data to any third party.

5. International Data Transfers

Some of our third-party service providers are based in the United States. When your data is transferred outside the UK or the European Economic Area (EEA), we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses (SCCs): We rely on the European Commission's Standard Contractual Clauses and the UK International Data Transfer Addendum where applicable.
  • EU-US Data Privacy Framework: Where our US-based processors are certified under the EU-US Data Privacy Framework (and the UK Extension), we rely on this framework as an additional safeguard.

6. Data Retention

  • Newsletter emails: Retained until you unsubscribe. Upon unsubscription, your email address is deleted from our mailing list.
  • AI Advisor chat messages: JustPickAi does not store your chat messages. Anthropic's data retention policy applies to messages processed by their systems. Please refer to Anthropic's Privacy Policy for details.
  • Tool submission data: Retained for as long as necessary to evaluate the submission and, if listed, for the duration the tool appears on our site.
  • Analytics data: Retained in accordance with Google Analytics' default data retention settings. You can learn more at Google's data retention page.
  • Cookie consent preference: Stored in your browser's localStorage until you clear your browser data.

7. Your Rights Under the GDPR

Under the UK GDPR and EU GDPR, you have the following rights regarding your personal data:

  • Right of Access (Article 15) — You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification (Article 16) — You have the right to request correction of inaccurate personal data.
  • Right to Erasure ("Right to be Forgotten") (Article 17) — You have the right to request deletion of your personal data, subject to legal obligations.
  • Right to Restriction of Processing (Article 18) — You have the right to request that we restrict the processing of your personal data in certain circumstances.
  • Right to Data Portability (Article 20) — You have the right to receive your personal data in a structured, commonly used, machine-readable format.
  • Right to Object (Article 21) — You have the right to object to processing based on legitimate interest, including for direct marketing purposes.
  • Right to Withdraw Consent — Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.
  • Right to Lodge a Complaint — You have the right to lodge a complaint with a supervisory authority. For the UK, this is the Information Commissioner's Office (ICO). For the EU, you may contact your local Data Protection Authority.

To exercise any of these rights, please contact us at privacy@justpickai.com. We will respond to your request within one month, as required by law.

8. Automated Decision-Making and Profiling

In accordance with Article 22 of the GDPR, we inform you of the following automated processing:

  • Recommendation Quiz: Our quiz uses an algorithm-based scoring system to match your answers to AI tool recommendations. This processing occurs entirely in your browser and does not produce legal effects or similarly significant effects on you. The recommendations are informational only.
  • AI Advisor: Our AI Advisor feature is powered by Anthropic's Claude model. It generates conversational responses based on your messages. The AI Advisor provides informational suggestions and does not make decisions that produce legal effects or similarly significant effects concerning you.

9. Children's Privacy

JustPickAi is not directed at individuals under the age of 16. We do not knowingly collect personal data from children under 16. If you believe that a child under 16 has provided us with personal data, please contact us at privacy@justpickai.com and we will take steps to delete such data promptly.

10. Cookies and Similar Technologies

We use cookies and similar technologies on our website. For full details about the cookies we use, their purposes, and how to manage them, please see our Cookie Policy.

11. Third-Party Links

Our website contains links to AI tools, services, and other websites operated by third parties. When you click these links, you leave our website and become subject to the privacy policy of that third party. We are not responsible for the privacy practices or content of third-party websites. We encourage you to read the privacy policy of every website you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or operational needs. When we make material changes, we will update the "Last updated" date at the bottom of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy, your personal data, or wish to exercise your rights, please contact us:

Last updated: March 2026